augmented reality in ecommerce

How Ecommerce Is Seizing The Opportunities With Augmented Reality

When e-commerce first emerged, it disrupted the entire retail industry. Since then, it is continuously evolving with the latest technologies to enhance customer experiences.

Augmented reality (AR) is one of the emerging retail technologies that is providing immense value to both retailers and customers. 

How is Augmented Reality marketing beneficial to your business?

The major advantage is that it increases online shopper's interactivity with your brand thus reduces the chances of abandoning their shopping carts. Look at how Augmented Reality App Development is benefiting the eCommerce industry.

Augmented Reality marketing

1. Feel the Product Without Visiting Stores

Both online and in-store, customers want to understand the product better before they head towards the checkout. From clothing to electronic appliances, AR helps shoppers see how the product looks or function, online. The AR apps reflect 'touch-and-try' charm which builds trust for your brand thus increases conversion rates.

2. Gives Personalized Online Shopping Experiences

Over a period, apps with Augmented reality will start recommending what they would like or which size fits them exactly, based on the previous purchases.

So, instead of standing in long queues at in-stores trial rooms, customers can make instant purchases without having any second thoughts. Moreover, personalized recommendations will increase the number of satisfied and delighted customers on your list.

3.Time and Money- Saves Both for You and Your Customers

Showcasing an entire inventory of products for any retailer can be a hassle. With augmented reality, accessing all the products is no longer a constraint. Shoppers can view the collection as many times as they want and choose the best product as per their requirements without any future regrets. Isn't that simple and time-saving!

Augmented Reality – Useful Information To Know

Augmented Reality can generally be viewed as a type of modern virtual reality. When the physical aspects of the real world are simulated with imaginary thoughts, using touch, images and sound, and making computer-generated 3D arrangements, it is called the virtual world. 

Today, AR is not limited to promotional products because AR is now creating brands and building relationships with customers. Almost every company like hapticmedia has started using AR as the main tool to introduce products/services to the market and to create their own brand image.

Applications of Augmented Reality

Image Source: Google

Due to the shortage of academic research as well as research in augmented reality marketing, this article will begin with an emphasis on small research as well as a small number of scientific articles on experiential marketing that will form the basis and elements of that research. 

Economists argue that the modern world is closely tied to the "experiential economy" element, meaning that customers are more likely to experiment more with consumption. With this type of behaviour, customers usually perceive functional benefits as inappropriate aspects. This is the phase where seasoned marketing comes into effect treating consumption as a kind of holistic experience and recognizing the rational and emotional drivers of consumption.

The importance of skilled marketing is seen as a method of creating value for end-users, which will ultimately be an added advantage for businesses, especially in the future. It will also encourage customers to make faster and more positive purchasing decisions. 

Although the new advertising orientation is widely accepted as a symbol of future marketing, it is not fully understood. Therefore, more diverse research techniques are needed to better understand consumers.