When e-commerce first emerged, it disrupted the entire retail industry. Since then, it is continuously evolving with the latest technologies to enhance customer experiences.
Augmented reality (AR) is one of the emerging retail technologies that is providing immense value to both retailers and customers.
The major advantage is that it increases online shopper's interactivity with your brand thus reduces the chances of abandoning their shopping carts. Look at how Augmented Reality App Development is benefiting the eCommerce industry.
1. Feel the Product Without Visiting Stores
Both online and in-store, customers want to understand the product better before they head towards the checkout. From clothing to electronic appliances, AR helps shoppers see how the product looks or function, online. The AR apps reflect 'touch-and-try' charm which builds trust for your brand thus increases conversion rates.
2. Gives Personalized Online Shopping Experiences
Over a period, apps with Augmented reality will start recommending what they would like or which size fits them exactly, based on the previous purchases.
So, instead of standing in long queues at in-stores trial rooms, customers can make instant purchases without having any second thoughts. Moreover, personalized recommendations will increase the number of satisfied and delighted customers on your list.
3.Time and Money- Saves Both for You and Your Customers
Showcasing an entire inventory of products for any retailer can be a hassle. With augmented reality, accessing all the products is no longer a constraint. Shoppers can view the collection as many times as they want and choose the best product as per their requirements without any future regrets. Isn't that simple and time-saving!