Augmented Reality can generally be viewed as a type of modern virtual reality. When the physical aspects of the real world are simulated with imaginary thoughts, using touch, images and sound, and making computer-generated 3D arrangements, it is called the virtual world.
Today, AR is not limited to promotional products because AR is now creating brands and building relationships with customers. Almost every company like hapticmedia has started using AR as the main tool to introduce products/services to the market and to create their own brand image.
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Due to the shortage of academic research as well as research in augmented reality marketing, this article will begin with an emphasis on small research as well as a small number of scientific articles on experiential marketing that will form the basis and elements of that research.
Economists argue that the modern world is closely tied to the "experiential economy" element, meaning that customers are more likely to experiment more with consumption. With this type of behaviour, customers usually perceive functional benefits as inappropriate aspects. This is the phase where seasoned marketing comes into effect treating consumption as a kind of holistic experience and recognizing the rational and emotional drivers of consumption.
The importance of skilled marketing is seen as a method of creating value for end-users, which will ultimately be an added advantage for businesses, especially in the future. It will also encourage customers to make faster and more positive purchasing decisions.
Although the new advertising orientation is widely accepted as a symbol of future marketing, it is not fully understood. Therefore, more diverse research techniques are needed to better understand consumers.