A hotel marketing agency is a company that specialises in marketing and advertising hotels. They help hotels create and execute marketing campaigns that increase traffic and occupancy rates, generating revenue. 

There are a few things you should consider when choosing a hotel and leisure marketing agency: their experience with the hospitality industry, their track record of success, and their budget. Once you have narrowed down your list to three or four agencies, ask for references from other hotels. Finally, contractually bind the agency into specific deliverables (such as monthly campaign goals) and make sure all parties understand the responsibilities of each party.

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When choosing a hotel marketing agency, it's important to consider the following types of agencies:

1. Destination Marketing Agencies (DMA): These agencies focus on building relationships with specific destination resorts, such as tropical islands or ski resorts. They help develop marketing plans and strategies that will attract guests to the resort.

2. Hospitality Technology Companies (HTCs): HTCs specialise in developing and managing hospitality technology solutions for hotels and resorts. They offer services such as online reservations, room service management, and point of sale systems.

3. Creative Services Agencies: These agencies have creative staffs that can create promotional materials, such as brochures and website designs. They also provide event planning services and consultation on how to market a hotel through various channels.

4. Public Relations Firms: PR firms work with hotels to create positive media coverage for their businesses. They can help promote events at the hotel, distribute press releases, or arrange interviews with corporate guests.