Cell Phone, Mobile Phone, or wireless communication device, are just a few names that people use to describe the same piece of technology. The fact is, this technology has shrunk in size and has increased in functionality. No longer does a person need a large shoebox-size carrying case to use one of these devices.
Marketing via text messaging is still in its infancy. Many of the largest advertising agencies are just now offering this service and many of the largest corporations in the world are already utilizing this new advertising medium.
The cost associated with mobile phones has gone down as well as making it a fundamental part of everyone's communication world. The wireless infrastructure has expanded to a point of saturation where an individual can go almost anywhere and get a signal.
A good majority of households have ditched the old school landline and have gone strictly wireless. The business world has taken this into account and is expanding its advertising budgets to reach out and touch as many of these mobile phones and other wireless devices as possible.
There are over 5 billion mobile phone users worldwide. Out of those 5 billion users, 72 percent send and receive text messages. Those are amazing numbers; tapping into those numbers will yield a greater percentage of revenue for any business that takes advantage.
The mobile phone is becoming the center of everyone's communication universe. Business owners must learn how to effectively cultivate, engage, and communicate with new and existing customers via their mobile devices.