SEO is the method to alter the search engine rankings of a website or webpage in results of a search engine that is not paid commonly known as organic or earned results.

Hiring a digital marketing agency services in Portland is one of the best ways to reach your prospects while maintaining a robust relationship with your existing clients.

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Monitored and Fully Tracked SEO Work

They say, “If you can measure it, then you can improve it!” In search engine optimization, measurement is among the critical factors to success. 

Professional SEO agencies will track data on links, referrals, rankings, and help analyze their SEO strategy and create a way to succeed. All SEO work should be monitored and tracked so as to see the results that the efforts are producing.

Mastered Google’s Algorithm

Google algorithm is the formula that Google uses to rank resulting websites from a user’s query. Page rank system was Google’s major contribution to evaluating website importance due to popularity. 

Most SEO agencies in Portland use many other criteria that change over time to deliver relevant results and prevent people from gaming the system. A good agency should have mastered the Google algorithm so as to produce long-lasting results and for an initial ranking boost.