Businesses are driven by salespeople who are well-spoken and don't care about your company's needs and end up with CRM software that doesn't fit their business size, needs features, has issues with adoption, or simply isn't adaptable to their business needs. But just knowing about these daily pitfalls can immediately help you avoid trouble. 

There are some great products that can lead to explosive business growth, but there are CRM and marketing software systems that are so difficult to use and implement that they can cause financial ruin for your business. 

Business people start businesses to make money, so the main function of a CRM system is to help you make money. Return on investment or return on investment is usually the goal of most small and medium enterprises (small and medium enterprises). 

Consider inviting your senior sales rep or sales manager to each CRM presentation to find out which CRMs improve their performance and which tools can be expensive distractions. Your new CRM tool alone shouldn't change your overall business plan in any way.

Beware of systems that make scaling up and down difficult; When business is good, you should be able to attract resources to handle this wave, but when your market is calm, reducing your software costs should be as easy as possible.

Also, choose a CRM system with built-in training or online webinars so your employees can improve their skills at their own pace and retain more information. It also saves on tuition fees.