Your ad must be designed to express a different position from your competitors. You do this by making a unique ad concept. When your creative concept appears, you get a position in the minds of consumers that cannot be replaced by others. Creative ideas to build a business. So, don't just think outside the box. Throw the box into the trash.
The following is a simple brainstorming technique that anyone can use. You can do this even if you don't consider yourself creative. Creativity is about taking the current way you see things and turning them into something different. Anyone can do it if given a little training. You can consider Foolproof Creative Process in Advertising via The Ad Digest.
First, come with your key points. This is one thing you want to know after they read your ad. Your key points can be your offer, something special about your service, your unique sales point, or whatever benefits you want to know. All your ads are centered on the key point. What to do if creative ideas don't flow out of your brain? Don't worry, even among these creative people rarely happen. You have to start creating.
Start by writing everything that comes to mind about your key points. Don't leave an idea. The silly idea is pushed. The more walls, the better. In fact, start by getting your craziest ideas on paper.
Write down movies, songs, TV shows, cars, food, and products related to your key points. Write down some of the stories your client has told about the topic. Then, think about the biggest benefits that your client might get from your key points. Write every idea you can think of. There is no bad idea at this time.