Search engine optimization (SEO) is a technique that can be used to improve the visibility of a website or web pages in search engine results pages (SERP). SEO is commonly used by small businesses and individual websites to gain an advantage over their competitors.
There are many factors that go into an SEO services agency, including on-page optimization, link building, and social media marketing. On-page optimization includes optimizing your website for search engines using keywords and other relevant elements, while link building includes acquiring links from high-quality sources. Social media marketing includes using online platforms such as Twitter and Facebook to promote your website or content.
Image Source: Google
Search engines look for three things when ranking a website: the title tag, the description, and the H1 tag. The title tag is what appears at the top of a webpage and is typically about 80 characters long. The description is what is below the title tag and is up to 500 characters long. The H1 tag is what appears first on a webpage and should be about 75 characters long.
A great title tag and description gets the website rank up fast. Make sure that your website has each of these three elements with a quality. The H1 tag is about 25 characters long. Search engines will look at this tag to identify what the site is about and to determine if the content on the page relates to the H1 tag.
The description is about 500 characters long and makes up a large portion of the content on your page. The link to the home page of the website should be about 400 characters long.